Privacy Policy | Smell Arshè 2026

PRIVACY & POLICY

Last Updated: [17 June, 2026]

At Smell Arshè, we value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit our website, purchase our products, or interact with our services.

By accessing or using www.smellarshe.com, you agree to the terms outlined in this Privacy Policy.

1. About Smell Arshè

Smell Arshè is a premium fragrance brand operated by Arshè, a sole proprietorship business based in Delhi, India. We specialize in premium non-alcoholic perfumes crafted for individuals who value quality, individuality, and affordable luxury.

Contact Information

Smell Arshè

Operated by: Arshè

Jaitpur Extension Part 2, South East Delhi, Delhi – 110044, India

Email: support@smellarshe.com

Phone & WhatsApp: +91 9355069084

Website: www.smellarshe.com

2. Information We Collect

When you use our website, place an order, contact us, or subscribe to our communications, we may collect the following information:

Personal Information

Full Name
Email Address
Mobile Number
Billing Address
Shipping Address
Order Information
Communication Preferences

Technical Information

IP Address
Browser Type
Device Information
Operating System
Website Usage Data
Cookies and Similar Technologies

3. How We Use Your Information

We use your information to:

Process and fulfill orders
Provide customer support
Send order confirmations and shipping updates
Verify transactions and prevent fraud
Improve our website, products, and services
Respond to customer inquiries
Send promotional offers, product launches, discounts, and marketing communications
Analyze customer behavior and website performance
Comply with applicable legal requirements

4. Marketing Communications

By sharing your email address or mobile number with us, you may receive:

Product launch announcements
Promotional offers and discounts
Newsletter updates
Fragrance recommendations
Brand-related communications

You may opt out of marketing communications at any time by contacting us or following the unsubscribe instructions included in our emails.

5. Payment Information

We do not store complete payment card information on our servers.

Payments on Smell Arshè are securely processed through trusted third-party payment providers, including Razorpay and its supported payment methods, such as:

UPI
Credit Cards
Debit Cards
Net Banking
Digital Wallets
Other supported online payment methods

All payment transactions are subject to the privacy and security practices of the respective payment processors.

6. Shipping and Delivery

To fulfill and deliver orders, we may share necessary customer information such as name, address, email address, and phone number with our logistics and shipping partners.

Our shipping operations are managed through Shiprocket and its associated courier partners.

Information shared with logistics partners is limited to what is required for successful order fulfillment and delivery.

7. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to:

Improve website functionality
Remember user preferences
Analyze visitor activity
Enhance website performance
Measure marketing effectiveness
Improve customer experience

You may disable cookies through your browser settings. However, some features of the website may not function properly if cookies are disabled.

8. Analytics and Advertising

To improve our services and reach customers effectively, we may use third-party analytics and advertising tools, including but not limited to:

Google Analytics
Google Ads
Meta (Facebook and Instagram) Advertising Tools
Remarketing and Conversion Tracking Services

These services may collect information through cookies and similar technologies in accordance with their own privacy policies.

9. Information Sharing

We do not sell, rent, or trade customer personal information to third parties.

We may share information only with:

Payment service providers
Shipping and logistics partners
Marketing and analytics service providers
Legal and regulatory authorities when required by law

All third-party service providers are expected to maintain appropriate safeguards to protect customer information.

10. Data Security

We implement commercially reasonable security measures to protect your personal information from unauthorized access, misuse, alteration, disclosure, or destruction.

While we strive to protect your data, no method of electronic transmission or storage can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security.

11. International Customers

Although Smell Arshè is based in India and primarily serves Indian customers, we may accept and process orders from customers located in other countries.

By using our website, you acknowledge that your information may be processed and stored in India and other locations where our service providers operate.

12. Children’s Privacy

Our products and services are intended for individuals who are at least 18 years of age.

We do not knowingly collect personal information from children.

13. Your Rights Regarding Personal Information

You may request:

Access to your personal information
Correction of inaccurate information
Updates to your contact details
Removal from marketing communications
Deletion of personal information where legally permissible

To request correction or deletion of your information, you may contact us through:

Email: support@smellarshe.com

WhatsApp: +91 9355069084

We may retain certain information where required for legal, taxation, accounting, fraud prevention, order fulfillment, or regulatory compliance purposes.

14. Future Products and Services

Smell Arshè currently specializes in non-alcoholic spray perfumes. As our brand grows, we may introduce additional fragrance categories, including attars, gift sets, and other fragrance products.

This Privacy Policy will apply to all products and services offered through our website unless otherwise stated.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time.

Any changes will be posted on this page with an updated effective date. Continued use of our website after any changes indicates your acceptance of the revised Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: